From October 23 to 27, the second phase of the 140th China Import and Export Fair (Canton Fair) was successfully held in Guangzhou. ADTO Building Materials made a grand appearance with its full portfolio of building material products, successfully completing its participation in this edition of the Fair. This also marks the 35th consecutive edition in which ADTO Building Materials has taken the stage at the Canton Fair since it first entered foreign trade. During the Fair, ADTO's booth remained consistently bustling, receiving a cumulative total of over 10,000 visits from global customers, with visitors spanning multiple overseas markets including Southeast Asia, the Middle East, Africa, and Latin America, and covering diverse groups such as engineering contractors, builders, building materials wholesalers, and brand distributors.
At the second phase of this edition of the Canton Fair, ADTO Building Materials' booth centered on the core theme of "one-stop service for the full range of building materials," presenting an integrated showcase of full-category building material products and holistic solutions, including scaffolding and formwork, hardware tools, steel pipes, and more. From individual products to systematic configurations, from construction sites to home scenarios, ADTO offers a complete product line covering "construction materials, decoration materials, and home materials," providing global engineering contractors, building materials purchasers, and end users with a one-stop experience in material selection, procurement, and delivery.
Throughout the Fair, ADTO's booth remained consistently vibrant: purchasers stopped to inquire about pricing, engineering clients held on-site negotiations, and longstanding customers visited as scheduled. Round after round of business exchanges kept the booth's momentum undiminished, with cooperation intentions across multiple product categories swiftly secured during negotiations.
Going Global From Product to Brand
Scaffolding and formwork, hardware tools, and steel pipes are the three core categories of ADTO's full range of building materials and are undoubtedly the "stars" of the booth. Yet what ADTO aims to convey to global customers extends far beyond the products themselves—it is the upgraded philosophy of "from product going global to brand going global," which has become the shared direction of progress across all product categories.
Leveraging the Group's nearly 30 years of accumulated global channels and customer reputation, ADTO Building Materials is driving the transformation of its three major categories from "selling products" to "building brands" through unified product standards, a stable quality system, and a complete brand image. Behind brand globalization lies sustained investment in production standardization, an increasingly refined quality traceability system, and a localized service network spanning the globe—what is exported is product, but what is established is trust and standards.
One-Stop Service, Full-Process Support
The continued participation across 35 editions of the Canton Fair bears witness not only to ADTO's commitment but also to the continuous upgrading of its one-stop service capabilities. Relying on its global marketing network and mature cross-border service system, ADTO can provide customers with full-process services ranging from product design, production and processing, and sales to international logistics: a complete range of categories for more worry-free one-time procurement; stable quality for more reassuring delivery; and smooth logistics for more peace of mind in cross-border fulfillment.
Although the second phase of the Canton Fair has concluded, ADTO Building Materials' door to cooperation with global customers remains always open. With one-stop service for the full range of building materials as its pillar and full-category branded products such as scaffolding and formwork, hardware tools, and steel pipes as its support, ADTO Building Materials looks forward to joining hands with global partners to deliver the complete production capacity and quality services of Chinese building materials to every corner of the world in need of construction.
At the same time, to accommodate the continuously growing global order demand, ADTO Building Materials is sincerely inviting supply chain source factories across the country to become partners: if you have compliant production qualifications, stable production capacity, and reliable quality control, you can share ADTO's global order resources for the full range of building materials and its mature cross-border service system, truly realizing "factories focus on production, while we go all out to expand the market." Welcome to submit applications through the official ADTO Building Materials WeChat public account or the dedicated cooperation channel on the official website, and join us in delivering quality production capacity to the world and seizing new opportunities for building materials going global.
