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The 134th Canton Fair: ADTO Build a Globally Renowned Brand Time:2023-10-26

On October 23, 2023, the second phase of the 134th China Import and Export Fair (Canton Fair) was launched in Guangzhou and lasted for 5 days. The exhibition focuses on household items, gifts and decorations, building materials and furniture. This exhibition is the 29th consecutive exhibition for ADTO Group, and it is also the first appearance in the second phase of the Canton Fair since its participation.



Changsha Xiangjia Metal Materials Co., Ltd. (referred to as Changsha Xiangjia) was established in 2005. It is a wholly-owned subsidiary of ADTO Building Materials Group Co., Ltd. (referred to as ADTO Building Materials Group). It operates the brand "ADTO" and has 18 years of international experience. Trade experience, export volume has exceeded US$100 million for 10 consecutive years. At this exhibition, Changsha Xiangjia showcased a variety of flagship products to the world, including scaffolding, safety nets, building formwork, aluminum ladders, pipe fittings, valves, switches, etc. With its strong supply chain system, excellent product quality and excellent customer service, it has won high recognition and trust from customers around the world. So far, the on-site transaction amount has reached more than 5 million US dollars.



In the context of economic globalization, going global has become an inevitable trend for Chinese companies to integrate into the international market and an important choice to create unique competitive advantages. From "building an enterprise through quality" to becoming a customer-centered "brand-strengthening enterprise", branding strategy has always been the core engine to promote the ADTO brand overseas. While strengthening supply chain management and constantly optimizing services, we insist on putting brand building in a prominent position, focusing on improving the reputation and popularity of the ADTO brand, motivating various systems of the company to work together, and jointly promoting the company's brand building and marketing.



In order to better enhance the corporate brand influence and global market share, Changsha Xiangjia began to implement corporate transformation and upgrading this year and take the road of brand development. At the 134th Canton Fair, Changsha Xiangjia launched the ADTO global brand exclusive agency investment promotion to promote the brand development of Hunan products overseas.



For the newly recruited global exclusive agents of the ADTO brand at this Canton Fair, Changsha Xiangjia has provided great support and preferential policies in terms of marketing, sales support, profit margins, etc. It is hoped that through these measures, more people with lofty ideals can be attracted to join the agent team and jointly develop the global engineering materials and equipment market.


With the continuous development of the global economy, the demands and requirements for engineering equipment and materials in countries around the world are also constantly increasing. The future of the world economy is accompanied by opportunities and challenges, and it also shows broad market prospects and huge development space.



At this Canton Fair, ADTO's booth attracted the attention of many visitors and partners. Everyone spoke highly of the quality and performance of ADTO's products and team services. At the same time, our team also conducted in-depth exchanges and discussions with many potential agents, laying a solid foundation for future cooperation.